March 15th is just the beginning. We're transforming National Espresso Martini Day into an entire month of Martini Madness—because the world's most fashionable cocktail deserves more than 24 hours.
MARCH 2026: WHERE BOLD MEETS BEAUTIFUL
The Espresso Martini isn't just a drink—it's a cultural moment. From runway shows to fragrance launches, that intoxicating blend of espresso coffee and cocktail energy has become the ultimate accessory. Now, The Barker Company is making it official with a month-long tribute to bold flavor and fearless creativity.
THE CHALLENGE: ESPRESS YOURSELF
Think you've got what it takes to be an Espresso Martini Maestro? We're searching for the most inventive, unexpected, and downright brilliant expressions of espresso martini culture. Art installations. Fashion moments. Mixology magic. Unexpected twists we haven't even imagined yet.
THE BARKER SHAKE CHALLENGE
Calling all bartenders and home mixologists: Show us your signature spin. Throughout March, we'll spotlight the most creative recipes and the stories behind them across all our channels. Plus, get exclusive access to special recipes, pro tips, variations, and the cocktail's fascinating history—narrated by none other than Nigel Barker himself.
WHAT WE'RE BRINGING TO THE BAR
This isn't just a social media moment. We're rolling out immersive activations, boundary-pushing collaborations, and exclusive experiences designed to shake winter loose and spring us into something extraordinary.
THE TOOLKIT
Custom POS materials to make your space pop
Brand amplification across The Barker Company's channels
Special events hosted by fashion photography legend and Co-Founder Nigel Barker
A month of surprises, incentives, and espresso inspiration
LET’S SHAKE THINGS UP!
The espresso martini is more than a cocktail—it's an attitude. It's sophisticated but playful. Energizing but elegant. It says you're ready for anything, day or night.
So whether you're a bartender crafting the perfect pour, a creator pushing creative boundaries, or a brand looking to tap into the zeitgeist, this is your invitation to join the movement.